Final answer:
Option 3, unlimited creative options for developing and presenting advertising messages, is NOT a limitation associated with the use of television as an advertising medium, as TV offers versatility for creativity.
Step-by-step explanation:
To address which option is NOT a limitation associated with the use of television as an advertising medium, we need to consider common constraints. High costs for airtime (1) and production of quality commercials (2) are indeed significant limitations as they require a substantial budget. Another limitation is commercial clutter (4), where the abundance of advertisements can dilute the impact of an individual ad. However, television is known for offering an array of creative options for developing and presenting advertising messages (3), making this the choice that is not a limitation. The versatility of TV ads allows for varied and innovative ways to communicate a brand's message, engage the audience, and utilize sophisticated data gathered by network and cable companies to target specific demographics effectively.