Final answer:
The choice that is not an advantage of outdoor advertising is its cost-effectiveness; outdoor ads often come with higher expenses compared to digital advertising. While they offer frequency, flexibility, and creativity, costs are elevated due to production and space considerations.
Step-by-step explanation:
The option that is NOT an advantage associated with outdoor advertising is low cost. Outdoor advertising can indeed have high levels of frequency due to constant exposure, geographic flexibility as it can be placed in various locations, and the ability to present very creative messages to catch the attention of the audience. However, compared to other forms of advertising like online ads, outdoor advertising can be relatively expensive due to the costs associated with physical production, installation, and renting or purchasing the space. Factors such as geographic location and physical aspects can enhance the effectiveness of an advertisement, but they also contribute to the cost.
It's important to consider factors such as a firm's location, which can influence the success of an advertisement or product. A gas station at a busy intersection, for example, will likely sell more gas due to high visibility, just as outdoor advertisements placed at strategic locations will have more impact - but this visibility often comes at a higher cost.