Question

Chrysler Automotives would probably wish to pursue a _____ scheduling strategy, while Rossignol Skis would use a _____ schedule.

1) continuous; pulsing
2) flighting; pulsing
3) pulsing; flighting
4) pulsing; continuous

Answer 1

Chrysler Automotives is best suited for a continuous scheduling strategy, while Rossignol Skis would benefit from a pulsing schedule, aligning their advertising efforts with seasonal demand. Option 1.

Step-by-step explanation:

Chrysler Automotives, which operates in the automotive industry with a steady demand throughout the year, would likely pursue a continuous scheduling strategy to maintain a consistent level of advertising over time. On the other hand, Rossignol Skis, which deals in seasonal products like skis, would probably implement a pulsing schedule, increasing their advertising efforts during peak seasons and reducing them in the off-season. Therefore, the answer to the question is option 1) continuous; pulsing.