Question

Which of the following is a reasonable objective for consumer-oriented sales promotions?

1) to obtain trial of a new brand
2) to encourage repurchase of a brand
3) to increase consumption of an established brand
4) all of these

Answer 1

A reasonable objective for consumer-oriented sales promotions is to obtain trial of a new brand, encourage repurchase of a brand, and increase consumption of an established brand. Therefore, the correct answer is 4.all of these.

Step-by-step explanation:

A reasonable objective for consumer-oriented sales promotions is all of these. Consumer-oriented sales promotions can aim to obtain trial of a new brand, encourage repurchase of a brand, and increase consumption of an established brand. Let's break down each objective:

1. To obtain trial of a new brand: Sales promotions can offer samples, discounts, or freebies to incentivize consumers to try a new brand. This helps create awareness and generate interest in the product.
2. To encourage repurchase of a brand: Sales promotions can offer loyalty rewards, discounts on repeat purchases, or exclusive benefits to encourage customers to continue buying a specific brand. This helps foster brand loyalty and repeat business.
3. To increase consumption of an established brand: Sales promotions can include buy-one-get-one offers, bundle deals, or limited-time discounts to encourage customers to buy more of a specific brand. This can lead to increased sales and consumption.

Therefore, the correct answer is all of these.