Question

Which of the following is a strength associated with the marketer's use of media publicity?

1) credibility
2) low cost
3) image building
4) all of these

Answer 1

The strength of media publicity in marketing lies in its credibility, low cost, and ability to build a positive image. All these factors contribute to effective persuasion and reach, making

option 4) all of these the correct choice is correct option.

Step-by-step explanation:

One of the strengths associated with the marketer's use of media publicity is the combination of benefits including credibility, low cost, and image building. Credibility is important because persuasive messages from sources that are considered credible or have expertise on the topic tend to be more effective. Similarly, the low cost associated with media publicity allows for a broader reach without the heavy expense of traditional advertising methods.

Finally, media publicity can contribute to image building, as the media are generally considered more reliable and unbiased than a company's own promotional material; this perception enhances the company's image in the eyes of the public.

The correct option in the final answer, considering all these strengths, is 4) all of these.