Final answer:
Consumer-oriented sales promotions are part of a promotional pull strategy, designed to create consumer demand and motivate them to actively seek out the product.
Step-by-step explanation:
The question refers to strategies used in marketing and promotions. Consumer-oriented sales promotions are part of a promotional pull strategy. This pull strategy is designed to create demand directly at the consumer level and motivate them to seek out the product or brand actively. In contrast, a push strategy focuses on getting products in front of the consumer, at times regardless of their initial demand, often through distributor incentives.
Promotions that fall under pull strategy can include coupons, samples, rebates, or contests, which are aimed at building brand awareness and attracting customer interest. A strong pull strategy would create sufficient consumer demand that retailers and intermediaries are 'pulled' into stocking the brand or product due to its popularity.