Question

Marketers can achieve geographic selectivity in magazine advertising by advertising in:

1) magazines that are edited for and targeted toward particular regions, cities, or areas
2) national editions of major magazines that cover the entire country
3) general-interest business publications
4) any of these

Answer 1

To achieve geographic selectivity in magazine advertising, marketers should opt for magazines that are edited for and targeted toward particular regions, cities, or areas (option 1) as it offers the most direct way to reach specific geographic audiences.

Step-by-step explanation:

Marketers aiming for geographic selectivity in magazine advertising can target their desired audience by choosing specific types of publications that cater to particular regions, cities, or demographics. With thousands of magazines published on various subjects, advertisers can select from:

1. Magazines edited for particular regions, cities, or areas, offering targeted content and audience reach.
2. National editions of major magazines, which deliver wide coverage but may lack the precision of regional targeting.
3. General-interest business publications, which could address a broad business audience but not provide the granular geographic focus marketing strategies sometimes require.

However, given the changes in the media landscape, where print advertising's cost-effectiveness has diminished compared to online and social media campaigns, it's crucial for marketers to assess the most effective mediums for their geographic targeting. Moreover, traditional newspapers and magazines compete with their digital counterparts, further complicating decisions on where to allocate advertising budgets.

The correct option for marketers to achieve geographic selectivity in magazine advertising is: option 1 - magazines that are edited for and targeted toward particular regions, cities, or areas.