Final answer:
The answer to the question is a 'sales promotion,' which is a marketing strategy designed to increase sales in the short term by offering added value or incentives to various parties involved in the distribution or purchase process.
Step-by-step explanation:
The concept being described in the question is known as sales promotion. Sales promotion is a direct inducement that offers an extra value or incentive for the product, either to the sales force, distributors, or to the ultimate consumer, with the primary objective of creating an immediate sale. Unlike brand advertising, which focuses on establishing a long-term connection between the consumer and the brand, sales promotion is about creating urgency and increasing sales in the short term.
It can be thought of in terms of temporary promotional offers or special deals. An important aspect of sales promotions is that they are intended to change the demand curve for a product, either by making it steeper (more inelastic) or by shifting it to the right (increasing demand). Examples can include coupons, special discounts, contests, or free samples.