Question

Given that a message is complex as far as comprehension is concerned, the strategy should be to maximize ______ at the expense of _______.

1) Frequency; reach
2) Reach; frequency
3) Reach; exposure
4) Contact; reach

Answer 1

Maximizing frequency over reach is the strategy for conveying complex messages to ensure better comprehension, especially when targeting specific groups.

Step-by-step explanation:

When confronting the challenge of conveying a complex message, particularly in contexts where comprehension may vary widely among different audiences, the strategy should be to maximize frequency at the expense of reach. This means repeating the message multiple times (frequency) rather than trying to spread it to the widest possible audience (reach). By doing so, the message can be reinforced through repeated exposure, allowing for the complexity to be absorbed and understood over time. This approach is particularly beneficial when targeting specific groups that are more likely to engage with the content, as studies and rhetorical strategies suggest tailoring communication to better resonate with different personality types and receivers' preferences.