Final answer:
The greatest limitation of newspapers as an advertising medium is the lack of geographic selectivity, impacting their ability to attract advertisers in the digital era. So the correct answer is 3.
Step-by-step explanation:
One of the greatest limitations of newspapers as an advertising medium is its lack of geographic selectivity. As newspapers struggle to remain financially viable in the digital age, their limitations have become more pronounced. Despite adopting online platforms to supplement their print versions, newspapers have faced declining ad revenue and circulation numbers.
Classified ads, traditionally a significant source of newspaper revenue, have moved to online platforms like Craigslist, reducing newspapers' ability to retain and attract advertisers. With the proliferation of free news and the rise of targeted digital advertising.
Newspapers lack the geographic selectivity that allows advertisers to tailor their ads to specific local markets. Besides, younger generations are increasingly turning to alternative news sources, which further diminishes the relevance of newspaper ads for obtaining local information.