Question

Because most TV commercials last only 30 seconds or less and leave nothing tangible for the viewer to consider, the amount of ______ time can be seen as a weakness.

1) lost
2) processing
3) creative
4) selective

Answer 1

TV commercials' brief duration limits the viewer's processing time, presenting a weakness in political advertising as it reduces the opportunity for critical evaluation of the message.

Step-by-step explanation:

Because most TV commercials last only 30 seconds or less and leave nothing tangible for the viewer to consider, the amount of processing time can be seen as a weakness in the context of political advertising, which increasingly relies on such formats. With advertisements, especially in the political arena, being crafted to both inform and convince within a very short timeframe, they often resort to condensed messaging that leaves little room for nuanced deliberation or in-depth consideration of complex policies. Therefore, the exposure to commercials does not provide viewers ample time to critically evaluate the message, which can be detrimental to the formation of informed opinions on candidates seeking office.