Final answer:
The main difference is that Milgram's study demonstrated obedience to authority, where participants were willing to harm another person under direct orders, while Asch's study showcased conformity to peers, where individuals altered their responses to match the group.
Step-by-step explanation:
The obedience observed in Milgram's study differs from the conformity observed in Asch's study in the nature of the social influence exerted on the individuals.
Obedience in Milgram's experiment involved participants following direct orders from an authority figure to perform acts that conflicted with their personal conscience.
They were willing to administer what they believed were painful and potentially lethal electric shocks.
This level of obedience occurred even as the tasks conflicted with the participants' ethical beliefs, driven by the presence of an authority figure in a lab coat urging them to continue.
In contrast, conformity in Asch's study involved individuals adjusting their behavior or opinions to align with the perceived consensus of a group.
Participants in Asch's experiments were more likely to give incorrect answers to simple questions when the rest of the group (comprised of actors in on the experiment) gave the same incorrect answers, showcasing the power of peer pressure and the desire to fit in, rather than the obedience to an authority.