Final answer:
Two factors that may make a person more likely to conform to group behavior are peer pressure and a desire for acceptance, which are related to the human need for social belonging and the avoidance of rejection.
Step-by-step explanation:
The subject of this question is Social Studies, under the topic of psychology and group behavior. The grade level appears to be High School, as the concepts discussed align with the social psychology curriculum typically studied at that level. Two factors that may make a person more likely to conform to group behavior are peer pressure and a desire for acceptance.
Solomon Asch's experiments revealed a strong tendency for individuals to conform to group opinions, even when they are clearly incorrect. Asch identified that people want to be liked and accepted by the group, and also believe the group may be better informed, which makes them susceptible to conformity. This desire to fit in or to be accurate can make individuals go along with group norms even when they personally disagree.
Another factor is the fear of rejection, which can cause individuals to conform to avoid social exclusion. Additionally, a person's lack of confidence in their own judgment can lead them to defer to the group's decision. Both peer pressure and the desire for acceptance underscore the human need for social belonging and validation, which are powerful motivators for conforming behavior.