Final answer:
The statement is mostly false as customer service plays a significant role in purchasing decisions and overall customer satisfaction which can impact brand loyalty and a business's reputation.
Step-by-step explanation:
The statement that most customers value price over service, and are unconcerned by poor customer relations is generally considered to be false. While price is an important factor for many consumers, customer service often plays a critical role in purchasing decisions. Good customer service can build brand loyalty, foster positive word-of-mouth referrals, and contribute to a company's reputation. On the other hand, poor customer service can lead to loss of customers and negative reviews, which can have a lasting impact on a business's success. Many companies are now investing in improving customer relations to enhance their competitive position in the market.