Final answer:
False, Managers cannot usually ignore the mass media without adverse effects.
Step-by-step explanation:
Managers cannot usually ignore the mass media without adverse effects. The mass media plays a significant role in shaping public opinion, influencing consumer behavior, and affecting the reputation of organizations. Ignoring the mass media can lead to missed opportunities for positive publicity and increased risk of negative publicity.
For example, if a manager ignores a negative news story about their company, it can quickly spread and damage the company's reputation, leading to decreased sales and customer trust. On the other hand, by actively engaging with the mass media, managers can control the narratives.
Surrounding their organization, build positive relationships with journalists, and leverage media coverage to promote their products or services. In summary, managers should not ignore the mass media as it can have adverse effects on their organizations.