Final answer:
Retailers are increasing profitability by selling merchandise online, utilizing communication technologies and capitalizing on globalization. L.L. Bean is an example of success in this area, countering imperfect information with quality reputation and guarantees.
Step-by-step explanation:
An alternative to scrambling merchandise to increase profitability, which many retailers are implementing, is selling merchandise online. This strategy leverages the power of communication technologies and globalization. Companies like L.L. Bean have successfully adopted this approach due to their limited physical store presence.
Most of their sales are attained through mail, telephone, and the internet, which could pose the challenge of imperfect information for customers. However, by offering a money-back guarantee and maintaining a reputation for quality, L.L. Bean has been able to flourish in an increasingly competitive retail environment.