Final answer:
Cells respond to cold by increasing the proportion of unsaturated fatty acids in their membranes to maintain fluidity, as unsaturated fatty acids prevent tight packing with their kinked structures.
Step-by-step explanation:
In cold response, cells maintain membrane fluidity by altering the types of phospholipids in the membrane. Particularly, cells increase the proportion of unsaturated fatty acids within the phospholipid bilayer. Unsaturated fatty acids have 'kinks' in their tails due to the presence of double bonds; these kinks prevent the fatty acid tails from packing tightly together and help maintain space between the phospholipid molecules, thus preserving membrane fluidity even in colder temperatures where membranes with saturated fatty acid tails would solidify. This adaptation is crucial for organisms like fish, which can change the fatty acid composition of their membrane lipids to remain functional in varying thermal environments.