Final answer:
Charles Revson emphasized the importance of selling a vision along with the product in marketing. He contributed to the notion that marketing should create a unique selling proposition and emphasize thorough market research, as well as innovation to meet customer expectations.
Step-by-step explanation:
Charles Revson, the founder of Revlon, observed that marketing ideas should focus on more than the physical product; they should sell a vision or a dream of what that product might do for the customer.
In the 1920s, this approach became significant, with marketers seeking to manipulate emotions and associate lifestyles with goods in order to promote consumption.
As marketing strategies evolved, they emphasized creating a unique selling proposition while also being innovative and meeting customer needs, grounded in thorough market research.
Marketing strategies have historically affected American life by shaping the national culture, as observable in the cultural history of the 1920s when the U.S. transitioned into a consumer society.
The development of national brands and consumerism played a role in the American dream by suggesting that purchasing products was synonymous with achieving success and happiness.
Moreover, marketing indoctrinated into American life the concept that material possessions are essential to a fulfilling lifestyle, a notion that sparked concerns about the degradation of the nation's character due to overvaluing material wealth.