Question

What is the purpose of selling the same products at the same prices through the same distribution system for all channels?

1) To maintain consistency and fairness in pricing
2) To maximize profits by reaching a wider customer base
3) To reduce competition among different channels
4) To ensure equal access to products for all customers

Answer 1

The purpose of selling the same products at the same prices through the same distribution system for all channels is to maintain consistency and fairness in pricing, ensure equal access to products, and reduce competition among different channels.

Step-by-step explanation:

The purpose of selling the same products at the same prices through the same distribution system for all channels:

The purpose of selling the same products at the same prices through the same distribution system for all channels is to maintain consistency and fairness in pricing, ensuring that all customers have equal access to the products. This helps to eliminate price discrimination and create a level playing field for buyers. By selling at the same prices, companies can also avoid undercutting each other and reduce competition among different channels.

For example, if a company sells the same product at different prices through different channels, it would lead to unfair practices and lower customer trust. Some customers might feel cheated if they find out that others received a better price for the same product.

Therefore, by maintaining consistent pricing and distribution, companies can ensure fairness, consistency, and equal access to products for all customers.