Final answer:
Comprehending a customer's words involves active listening and empathy. Active listening requires attention to tone, body language, and emotion, while empathy involves understanding the customer's perspective and responding sensitively.
Step-by-step explanation:
The two ways to comprehend the meaning, feeling and subtext of every customer's words are active listening and empathy. Active listening involves paying close attention to not only the words that are spoken, but also the tone of voice, body language, and emotional nuance. It requires the listener to engage fully, ask clarifying questions, and refrain from interrupting. Empathy, on the other hand, involves putting oneself in the customer's shoes, understanding their perspectives and needs, and responding to their emotions in a nuanced and sensitive manner. By combining active listening with empathy, one can build a strong rapport with customers, engage genuinely in conversations, and gain deeper insights into their needs and experiences.