Question

This customer shops for fun, and therefore shopping does not necessarily mean always making a purchase. What is the main purpose of this customer's shopping?

1) To buy necessary items
2) To enjoy the experience of shopping
3) To compare prices
4) To make a purchase

Answer 1

The primary purpose of this customer’s shopping is to enjoy the experience of shopping, which involves valuing the act of shopping as a leisure activity more than the actual purchase.

Step-by-step explanation:

The main purpose of the customer's shopping, in this case, is not focused on making a purchase or buying necessary items; rather, it is to enjoy the experience of shopping. This type of customer values the act of shopping as a leisurely activity where the process is appreciated sometimes even more than the outcome. It's important to note that every purchase a customer considers or makes is based on a belief about the satisfaction that the good or service will provide. This belief is shaped by the information available to the buyer, which, for many products, can be imperfect or unclear.

When information is unclear, it can lead to buyer's remorse or reluctance to make future purchases. However, in the case of shopping for fun, the decision-making process is less about the product specifications and more about the pleasure derived from browsing, exploring, and experiencing the shopping environment itself.