178k views
3 votes
Most ethnic food restaurants are considered to be using which positioning strategy?

1) Differentiation
2) Cost leadership
3) Focus
4) Diversification

1 Answer

3 votes

Final answer:

Ethnic food restaurants usually employ a Focus positioning strategy by offering culturally unique culinary experiences, thereby differentiating their products from competitors. An example of this is the Authentic Chinese Pizza store, which differentiates itself with a blend of pizza and Chinese flavors.

Step-by-step explanation:

Most ethnic food restaurants are considered to be using a Focus positioning strategy. This means that the restaurants are concentrating their efforts on a specific segment of the market - in this case, offering dishes and flavors specific to a particular culture or ethnicity. The Authentic Chinese Pizza store is an excellent example, serving a unique fusion of pizza with aspects of Chinese cuisine. This creates a product differentiation, which is any action that firms take to make consumers believe their products are different from their competitors'. Therefore, ethnic restaurants typically adopt a focus strategy and use product differentiation to appeal to customers seeking authentic or unique culinary experiences.

User Rahul Iyer
by
7.6k points