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Pine and Gilmore suggest several steps for designing the experience, except?

1) Creating a theme
2) Designing the physical environment
3) Focusing on customer service
4) Providing a limited product range

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Final answer:

Pine and Gilmore do not suggest providing a limited product range as a step for designing an experience. Their approach encourages creating engaging themes, designing physical environments for experiences, and delivering exceptional customer service.

Step-by-step explanation:

The question alludes to the experience economy framework proposed by Pine and Gilmore, where businesses are encouraged to create value through experiences. Among the given options, Pine and Gilmore do not specifically suggest providing a limited product range as a step for designing an experience. Their methodology focuses on aspects such as creating a compelling theme, harmonizing impressions with positive cues (designing the physical environment), and integrating space and materials to stage the experience.

Instead of limiting the product range, their model emphasizes a more personalized and engaging approach to delivering experiences that resonate with customers. This includes creating themes, designing physical environments, and focusing on exceptional customer service, which can enhance the customer's emotional connection to the brand or service. Engaging in a limited product range isn't part of this model because the experience economy is more about the depth and quality of the experience rather than the breadth of product offerings.

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