Final answer:
True, offering a specific theme or unique product can expand the market by attracting a wider range of customers, leading to monopolistic competition. Differentiated products cater to various preferences, while focusing on core competencies can also have benefits for a business.
Step-by-step explanation:
It is true that using a specific theme or providing a unique product can often broaden the accessible market by attracting diverse types of customers. The variety inherent in differentiated products creates a spectrum of choices which caters to different tastes, preferences, and needs. This variety increases the appeal to a wider audience, contributing to monopolistic competition where businesses thrive partly by offering distinct options. For example, a coffee shop that offers unique flavors or brewing methods may attract different customer segments compared to a standard coffee shop. Conversely, focusing on core competencies and producing a limited range of products might serve a business well by strengthening its brand and quality perception.