Question

During the 1950s, a Sears, Roebuck Company manager may recognize that the company was not merely a producer or seller but instead in the business of ________?

1) manufacturing
2) marketing
3) distribution
4) retailing

Answer 1

A manager at Sears, Roebuck Company during the 1950s would likely recognize that the company excelled in marketing, particularly through its effective use of mail-order catalogs.

Step-by-step explanation:

During the 1950s, a Sears, Roebuck Company manager may recognize that the company was not merely a producer or seller but instead in the business of marketing. Sears was highly successful in its mail-order catalogs, a revolutionary system at the time, which brought a wide variety of products to customers far and wide, regardless of their proximity to urban centers or physical stores.

Popularly known as "the consumer's bible," the catalog achieved mass distribution and significantly influenced consumer desires and expectations. Thus, the company truly excelled in the realm of marketing through their comprehensive and accessible catalog.