Question

The Mondavi Winery marketing information system collects data from internal sources such as ________?

1) Sales reports
2) Customer surveys
3) Production records
4) All of the above

Answer 1

The correct data sources collected by the Mondavi Winery marketing information system from internal sources include sales reports, customer surveys, and production records, which provide comprehensive insights for decision-making.

Step-by-step explanation:

The Mondavi Winery marketing information system collects data from internal sources such as sales reports, customer surveys, and production records.

These data sources are integral components of a marketing information system. Sales reports provide insight into which products are selling well and which are not, allowing the business to make informed decisions about product offerings and marketing strategies. Customer surveys gather feedback directly from consumers, offering valuable insights into consumer preferences, satisfaction levels, and potential areas for improvement.

Finally, production records track the cost, quantity, and the efficiency of production processes, providing critical information for operational and financial planning. All these data streams come together to give a comprehensive view of the company's operations and market performance. In summary, the correct answer to the question is (4) All of the above.