Final answer:
Kohl's management is focused on the 'Place' aspect of the marketing mix concerning the positioning of warehouses for efficient distribution. The choice of warehouse locations can provide a competitive advantage and is crucial for optimizing the supply chain, impacting the movement of products and overall customer satisfaction.
Step-by-step explanation:
The management of Kohl's is concerned with addressing the Place element of the marketing mix when considering the number and locations of warehouses for their expansion. The Place element pertains to how a product is distributed and where it is made available to consumers. Decisions about the placement of warehouses directly influence the efficiency of distribution and the availability of products to consumers, which in turn can impact sales and customer satisfaction.
The location of a firm can create competitive advantages, as seen in examples such as a gas station located at a busy intersection or a supplier situated near an automobile manufacturer. In the context of Kohl's, strategically placed warehouses can ensure faster delivery times, lower shipping costs, and ultimately more satisfied customers. The Place strategy is closely linked with the physical aspects of the product and the overall customer experience, as it ensures the product arrives in the best condition and in a timely manner.
Analyzing the creation, distribution, and management of resources, such as warehouses, also affects the movement of products, money, and people as stated in WG.12A. By optimizing the location of new warehouses in the expansion area, Kohl's can effectively manage the flow of their products from the point of origin to the end consumer, which is a critical aspect of its supply chain and marketing strategies.