Final answer:
Kenny's target market consists of car owners in need of muffler services, and they must tailor their marketing mix to meet the evolving tastes and requirements of their consumers.
Step-by-step explanation:
The car owners who need muffler work done on their vehicles are Kenny's target market. When designers engineer a product, such as a car, they do so with the intent of satisfying the consumer while also considering the needs of various stakeholders such as regulators, transporters, assembly line workers, parts suppliers, and others involved in the manufacture and shipment process. The marketing mix developed by Kenny's must adapt to meet the specific needs and preferences of car owners who require muffler services, taking into account that consumer tastes can be fickle. For example, a sports car may be desired by a younger demographic, but as lifestyles and conditions change, such as fluctuating gas prices or changes in family status, consumer preferences for cars will also shift, potentially affecting their satisfaction with previously desirable vehicle features.