Question

Bob and Betty recently opened a bicycle shop. They consider all bicycle riders as their target market. Which targeting strategy did they use in choosing a target market for their store?

Answer 1

Bob and Betty used a mass marketing targeting strategy by considering all bicycle riders as their target market for their bicycle shop.

Step-by-step explanation:

Bob and Betty used a mass marketing targeting strategy by considering all bicycle riders as their target market for their bicycle shop.

This means that they are attempting to reach the entire market with their products and services, without segmenting or narrowing down their target audience.

This approach is suitable when the product or service offered has universal appeal and is not limited to a specific group of customers.