Final answer:
Hetlix Corp. employed a direct investment strategy by building a new manufacturing plant in Paris, indicating a significant commitment to international expansion with more control over foreign operations and potential cost savings.
Step-by-step explanation:
Hetlix Corp., a computer manufacturing firm, adopted a direct investment strategy for reaching global markets by building another manufacturing plant in Paris. This decision represents a move to physically place assets and operations within a foreign country, as opposed to options like exporting, licensing, or franchising, which typically involve less commitment of capital and resources to foreign markets.
Direct investment provides companies like Hetlix Corp. with more control over their operations and the opportunity to benefit from factors such as lower production costs or closer proximity to new markets. It's a common strategy for multinationals that are looking to establish a long-term presence in global markets and leverage advantages like lower labor costs and local production incentives.
By making a direct investment, Hetlix Corp. is paving the way for potentially greater market penetration and the ability to compete more effectively with local companies, despite the initial high costs involved in setting up a new manufacturing plant.