Final answer:
Maintaining a good reputation, gaining trust, and attracting customers are important reasons for a company's strategy to be ethical.
Step-by-step explanation:
A particularly sound or valid reason why a company's strategy should be ethical is to maintain a good reputation and gain the trust of customers and stakeholders. Ethical behavior can enhance a company's brand and attract more customers who value ethical practices. It can also help in building long-term relationships with suppliers, employees, and investors.
For example, if a company is known for exploiting its workers or engaging in unethical business practices, it may face boycotts, negative publicity, and legal consequences. On the other hand, a company that demonstrates ethical behavior, such as fair treatment of employees, environmental responsibility, and transparent business practices, is more likely to attract loyal customers and investors.
Therefore, being ethical is not only morally right but also advantageous for business success and sustainability.