Final answer:
None of the listed options in the question deviate from the expected steps of the brand management process as they all are essential parts of managing a brand effectively.
Step-by-step explanation:
Steps in Brand Management Process
The process of brand management typically includes identifying and developing brand plans, designing and implementing brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brand equity. Each of these steps is crucial in building and maintaining a successful brand. However, you have inquired which one of these is not a step in the brand management process. All the options listed seem to be integral parts of brand management, but to answer your question directly, none of the options you have provided are considered out of place in the brand management process. They are all essential steps.
Exploring possibilities in the design process is used to understand design characteristics, make additional designs, improve the design, and also test the prototype. When one searches internally for ideas, the process is often referred to as internal sourcing or idea generation within an organization. In the design process, the last step usually involves not only refining the design but also communicating the process and results or implementing the design. Each of these steps can be considered critical in the overall approach to effective design and product development.