Question

A company that manufactures cars aims to sell them to customers in the premium market segment. This is an example of strategy as:

1) Marketing
2) Pricing
3) Segmentation
4) Distribution

Answer 1

The strategy described in the question is an example of market segmentation, which involves dividing a market into distinct groups of buyers. In this case, the company is targeting customers in the premium market segment, which indicates a specific group of buyers who are willing to pay higher prices for high-quality, luxury cars.

Step-by-step explanation:

The strategy described in the question is an example of market segmentation. Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors. In this case, the company is targeting customers in the premium market segment, which indicates a specific group of buyers who are willing to pay higher prices for high-quality, luxury cars.

strategy described in the question is an example of market segmentation, which involves dividing a market into distinct groups of buyers. In this case, the company is targeting customers in the premium market segment, which indicates a specific group of buyers who are willing to pay higher prices for high-quality.