Final answer:
The two core issues of a firm's Global Marketing Strategy are product choice and pricing strategies, which are shaped by production and cost conditions, market competition, and globalization.
The correct option is a. Product and Pricing
Step-by-step explanation:
The two core issues of a firm's Global Marketing Strategy (GMS) concern understanding the market structure and production plans. Specifically, the focus is on the product choice and pricing strategies. Considering questions like: What product or products should the firm produce? How should the firm produce the products? What price should the firm charge for its products?, are essential. These questions are primarily influenced by the production and cost conditions, the competitive nature of the industry, and the ability of new firms to enter the market. Advanced technology and globalization have further expanded competition, making it crucial for firm’s to strategize soundly on their product and pricing decisions.
In conclusion, the correct option that represents the two core issues of a firm's Global Marketing Strategy is a) Product and Pricing, as these are the fundamental decisions that impact the firm’s positioning and performance in the global market.