Answer: Focused and intensive competency
Step-by-step explanation:
TATA has made a name in India for being one of their largest automobile used there. To maintain and increase their market globally they have to be consistent with their competency in their product. Competency is what would make them gain more global market because they are already in some countries but how durable, efficient their vehicle's are is what would make it be referred by those using it. There other products in the market but competency would be the stand-out, making them exceptional.