Question

After building a prototype of his new device, Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.

a) product design
b) screening
c) product development
d) concept testing
e) test marketing

Answer 1

After building a prototype, conducting rigorous functional testing to assess performance and safety qualifications is part of the c) product development phase in the new-product development process.

Step-by-step explanation:

The new-product development process involves several phases, and in this scenario, the relevant phase is product development (Option C). After creating a prototype, the focus shifts to testing and refining the product to ensure it meets performance and safety standards. This phase involves comprehensive functional testing to assess the product's capabilities and reliability.

Option A (product design) typically precedes the prototype stage, while options B (screening), D (concept testing), and E (test marketing) are associated with earlier stages of the new-product development process, involving idea generation, evaluation, and initial market testing.

Option C is the answer.