Question

If Ford adds a driver-side sliding door, side impact airbags, and a small television with DVD player to its Freestar Minivan, it is differentiating its product based on

a) styling.
b) support services.
c) design.
d) product features.
e) product quality.

Answer 1

The correct answer is product features. By adding a driver-side sliding door, side impact airbags, and a small television with DVD player, Ford is enhancing the features of its Freestar Minivan.

Step-by-step explanation:

The correct answer is option d) product features. By adding a driver-side sliding door, side impact airbags, and a small television with DVD player, Ford is enhancing the features of its Freestar Minivan. These added features differentiate the product from other minivans in the market, making it more attractive to potential buyers.