Question

Case study: a marketing mix you are marketer in your company, you are assigned to work on product analysis using the marketing mix. search about two products that in the same business field. identify their 4p’s marketing mix and compare them.

Answer 1

Coca-Cola and Pepsi are two products in the same business field. Their marketing mix includes product, price, place, and promotion. However, they differentiate themselves through their brand images, product portfolios, and marketing strategies.

Step-by-step explanation:

Two products in the same business field can be Coca-Cola and Pepsi. Both companies are in the soft drink industry and have their own unique marketing mix.

• Product: Coca-Cola offers a range of carbonated soft drinks, while Pepsi offers a variety of soft drinks including cola, lemon-lime, and fruit-flavored beverages.
• Price: Coca-Cola and Pepsi both use competitive pricing strategies, but their specific pricing decisions may vary based on factors such as location and target market.
• Place: Coca-Cola and Pepsi have widespread distribution channels, including selling their products in supermarkets, convenience stores, restaurants, and vending machines.
• Promotion: Both companies heavily invest in advertising and promotions to create brand awareness and attract customers, using various channels such as television, print media, online platforms, and sponsorships.

While competing in the same industry, Coca-Cola and Pepsi differentiate themselves through their brand images, product portfolios, and marketing strategies.