Final answer:
The element that communicates to customers why they should want a product or service is information utility, which is essential in influencing consumer decisions by providing valuable data about the product's benefits.
So the answer is C. information utility.
Step-by-step explanation:
The element that tells your customers why they should want your product or service is c. information utility. This concept refers to how the data and details provided about a product or service can influence the consumer's decision-making process.
Pertinent and useful information can enhance a potential buyer's understanding of why a product or service would be valuable to them, subsequently increasing the likelihood of a purchase. Information utility is critical because it affects a buyer's perception of the satisfaction and utility that the good or service will provide, which is based on the available information to the consumer. Buyers use this information to gauge whether the utility of a product, which reflects its usefulness and the consequent satisfaction it offers, is worth the money they will spend.