Final answer:
Advertising is used to persuade an audience, especially in the realm of politics where it shapes public opinion and behavior. History shows us that various forms of media, from newspapers to social media, have been utilized to reach different voter demographics with political advertising and propaganda.
Step-by-step explanation:
Advertising is primarily used to persuade an audience. Whether it is a product, service, or an idea, the purpose of advertising is to convince people to take some form of action, such as buying a product or supporting a political candidate. In the context of a political campaign, advertising is a strategic tool used to reach and influence voters.
Throughout history, media has played a crucial role in political advertising. This includes various mediums like television, newspapers, and, more recently, the internet and social media. The Federalists used letters to the editor in the early days of American politics to persuade citizens, while modern politicians use a mix of all media to craft their message to different demographics. For example, strategies might differ based on the age of the targeted voters, with older demographics possibly being reached through newspapers and radio, and younger voters through social media platforms.
Overall, the intent behind advertising is to shape public opinion and behavior, which is why it also includes elements like propaganda, where governments use media to garner support for war efforts or to boost national morale.