Question

Which is not a reason for brainstorming prior to creating a new product?

A. Brainstorming encourages creativity and generates a wide range of ideas.
B. Brainstorming helps in evaluating the feasibility and cost-effectiveness of a product.
C. Brainstorming allows team members to collaborate and build upon each other's ideas.
D. Brainstorming minimizes risks and uncertainties associated with new product development.

Answer 1

The correct answer is D, as brainstorming is used to encourage creativity and generate ideas rather than minimizing risks and uncertainties, which is typically addressed in later stages of product development.

Step-by-step explanation:

The answer to the question, 'Which is not a reason for brainstorming prior to creating a new product?' is D. Brainstorming minimizes risks and uncertainties associated with new product development. While brainstorming is a crucial part of the design process - promoting creativity, generating a broad range of ideas, allowing collaboration among team members and fostering the development of concepts - it primarily focuses on idea generation without immediate concern for feasibility,, and practicality. Evaluation of risks, feasibility, and cost-effectiveness generally comes after the initial brainstorming phase, once ideas have been generated and need to be assessed further.

During the brainstorming process, teams engage in activities such as mind searches, design sessions, and idea dumps without initially focusing on the structure, feasibility, or detailed evaluation. Divergent thinking is encouraged to explore potential solutions without limitations.