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An arrangement where a group of cable systems in a geographic area are joined together for advertising purposes is known as:

A. syndication.

B. an interconnect.

C. an adjacency.

D. multiplexing.

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Final answer:

An interconnect is a business arrangement in cable systems where a group of these systems within a certain area are combined for advertising purposes to reach a broader audience more efficiently.

Step-by-step explanation:

An arrangement where a group of cable systems in a geographic area are joined together for advertising purposes is known as an interconnect. An interconnect allows for advertisers to reach a larger audience by combining the ad slots of multiple cable systems, making it more efficient than working with each system individually. To illustrate, imagine several cable networks in different parts of a city joining forces to offer a collective advertising block. This is different from a network or a local station affiliate, which are individual entities that contract with national networks to broadcast their content. Cable programming offers national networks a second method to directly reach local viewers without relying on broadcast signals from local affiliates, especially beneficial in a landscape where viewers now have access to cable and fiber optics that transmit signals directly to homes.

In the context of media and television, other related concepts include syndication, where shows are sold to be broadcast across multiple stations, and bundling, a practice by which multiple services are sold as a single package. However, in this case, the interconnect is specifically about the joint advertising effort among a network of cable systems.

User Hawkeye Parker
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