Final answer:
A company may choose a dog mascot with a higher standard deviation in engagement data than a cat mascot to potentially tap into a broader, albeit less predictable, audience reach.
Step-by-step explanation:
The question suggests we are looking at statistical data regarding a company's choice between a dog mascot and a cat mascot, possibly based on some measure of engagement like clicks. When deciding between two sets of data, companies often look at measures of spread, such as the standard deviation, to understand the variability in the data.
If a company chooses a dog mascot because 'the standard deviation is higher than the standard deviation of the cat data', it may imply they are looking for a mascot that correlates to a wider range of engagement among the audience. A higher standard deviation means the values (clicks in this context) are more spread out from the mean, suggesting a more unpredictable but possibly broader reach.
On the other hand, if the data is less spread out (lower standard deviation), it might indicate a more consistent and predictable level of engagement. It’s important to note that while high variability can indicate potential for wide appeal, it can also mean less predictability in engagement outcomes.