Final answer:
Create a positive impression, compliment customer taste, assure them of your expertise, and demonstrate product knowledge, rather than just offering discounts or relying on advertising. Product knowledge not only helps in immediate sales but also builds long-term reputation and customer trust.
Step-by-step explanation:
Three ways to create a positive impression of you and the store include complimenting the customer’s taste, assuring the customer that he is the expert, and demonstrating product knowledge. Options like offering discounts on all products might be unsustainable and extensive advertising doesn't involve direct interaction with customers. Yet, providing quick service is also vital, it might not be as effective as showing thorough product knowledge, which reinforces the reputation of both the employee and the establishment.
Being professional and resourceful not only secures positive feedback from supervisors but can also lead to job satisfaction and career opportunities. A good reputation leads to repeat customers who are less concerned about product quality and more confident in their purchasing decisions. Elevated reputations allow businesses like well-established grocery stores to charge premium prices compared to less known entities such as temporary stands at local farmer's markets.
Moreover, store display strategies play a role in influencing customers' emotions and suggesting that a product offers more than its utility, effectively boosting the store's image. When facing imperfect information, reassuring a buyer might involve providing assurance of product quality, transparency in business practices, and clear communication to foster trust.