Question

How does McDonald's differentiate their marketing of the Southwest salad towards Hispanics?

a. By incorporating traditional Hispanic flavors and ingredients.
b. By using Spanish language advertising and culturally relevant promotions.
c. By offering a special discount for Hispanic customers.
d. By collaborating with Hispanic influencers and celebrities.

Answer 1

The correct answer is option b. McDonald's differentiates their marketing of the Southwest Salad towards Hispanics by using Spanish language advertising, culturally relevant promotions, and collaborating with Hispanic influencers and celebrities.

Step-by-step explanation:

McDonald's differentiates their marketing of the Southwest Salad towards Hispanics by using Spanish language advertising and culturally relevant promotions.

For example, they may create advertisements in Spanish that highlight the Hispanic community and their cultural preferences. Additionally, McDonald's may incorporate traditional Hispanic flavors and ingredients into the Southwest Salad, such as using cilantro or a spicy dressing.

Furthermore, another way McDonald's differentiates their marketing is by collaborating with Hispanic influencers and celebrities. This can help to create a sense of authenticity and connection with Hispanic consumers.