Final answer:
In an effective business letter, the call to action is an essential statement that specifies what action the recipient should take. This statement is a key part of the letter's body and directly impacts the likelihood of achieving the intended result.
Step-by-step explanation:
Effective business letters include a call to action, which is a statement of what you want or need from the recipient. This component of the letter clearly indicates the action that the recipient is expected to take in response to the letter. Whether you are writing to a company for a refund or to a local congressman to voice concerns, including a clear and specific call to action is crucial for achieving the desired outcome.
When drafting a business letter, the body should be well-structured with the first paragraph stating the purpose of the letter, followed by supporting details in subsequent paragraphs. The closing paragraph should reiterate the purpose and emphasize the importance of the recipient's action. A proper closing, such as "Sincerely", and your typed name, along with a space for your signature, should follow. In letters of application, the focus should be on how you can be an asset to the company, highlighting how you meet their criteria and can fulfill their needs.