Final answer:
Honoring JULIETTE gift cards can lead to a larger clientele, store employees can build relationships with customers using the gift card, and follow-up strategies can result in future store visits and sales.
Step-by-step explanation:
A) How honoring JULIETTE’S gift cards could lead to a larger clientele: By honoring JULIETTE gift cards, the LANEY BEE store can attract new customers who may not have visited otherwise. Existing customers who have JULIETTE gift cards may also be more inclined to make purchases, leading to increased sales. This can help build brand loyalty and attract word-of-mouth referrals.
B) How LANEY BEE store employees can build relationships with customers using a JULIETTE gift card at purchase: When a customer uses a JULIETTE gift card at purchase, store employees can take the opportunity to engage in friendly conversations, ask about the gift card giver, and show appreciation for their business. This personal interaction can help build positive relationships with customers, leading to repeat visits and increased customer satisfaction.
C) Follow-up strategies that will result in future store visits and sales: LANEY BEE can implement follow-up strategies, such as sending personalized thank-you emails or offering exclusive discounts for customers who used JULIETTE gift cards. This kind of follow-up shows appreciation and encourages customers to return to the store for future purchases, leading to increased store visits and sales.
D) None of the above: This option is not applicable as all three options are relevant to the district manager's request.