Final answer:
Promotional tools for campaigns are assessed based on parameters like reach, frequency, impact, and engagement, with 'promotion frequency' being the term for the average number of times an ad is encountered.
Television advertising has historically been effective for broad outreach, but there is a trend towards Internet and social media strategies for targeting younger demographics.
Step-by-step explanation:
The parameters to assess a media type as a promotional tool include reach, frequency, impact, and engagement. When using demographic information about potential voters, campaign managers decide on the type of media campaign.
For example, older voters might be reached through print, television, and radio advertising, while younger voters might be targeted through social media and other modern strategies.
Given the parameters, the correct answer that describes the average number of times an individual comes across your advertisement in a given promotional medium is promotion frequency.
This statistic is vital for campaigns, as it helps determine the amount of exposure to their messaging.
In the context of political campaigns, television advertising remains highly impactful because of its broad reach and the ability to target specific demographics using data from network and cable companies.
However, there's a shift towards new media, with social media and Internet strategies becoming more predominant, especially among younger demographics, whereas radio advertising's effectiveness has been declining except in local elections where it retains some localized impact.