76.3k views
0 votes
Why do grocery stores often use commonly used items, such as bread, milk, colas, etc., as loss leaders?

A) To attract more customers to their stores
B) To encourage customers to purchase other higher-priced items
C) To build customer loyalty and increase repeat visits
D) To compete with other grocery stores in the market
E) All of the above

1 Answer

7 votes

Final answer:

Grocery stores use items like bread and milk as loss leaders to attract customers, encourage additional purchases, foster loyalty, and compete in the market. The correct answer to the question is 'E) All of the above'.

Step-by-step explanation:

Grocery stores frequently utilize commonly used items as loss leaders for several strategic reasons. These items may be sold at a loss or at very low profit margins to achieve multiple objectives: A) To attract more customers to their stores, B) To encourage customers to purchase other higher-priced items, C) To build customer loyalty and increase repeat visits, and D) To compete with other grocery stores in the market.

Hence, the answer is E) All of the above. This strategy banks on the idea that once customers are inside the store for these loss leaders, they are likely to buy additional items with higher profit margins, thus increasing the store's overall revenue.

User Col Wilson
by
9.1k points