Final answer:
To maximize revenue, the price should be increased to $7500.
Step-by-step explanation:
To determine the price that will maximize revenue, we need to consider the relationship between price, sales, and revenue. Since the sales department predicts that for every $500 increase in price, sales will fall by two motorcycles, we can calculate the revenue for each price point.
Let's start with the given scenario: currently selling 40 motorcycles a week at $7000 each. The revenue at this price point is calculated as:
Revenue = Price x Quantity = $7000 x 40 = $280,000
Now, let's calculate the revenue for a higher price point, such as $7500:
Quantity = 40 - (increase in price/500 x decrease in sales) = 40 - (500/500 x 2) = 40 - 2 = 38
Revenue = Price x Quantity = $7500 x 38 = $285,000
We can repeat this calculation for different price points to find the one that maximizes revenue. Based on these calculations, it seems that increasing the price to $7500 will maximize revenue.